Every reason not to advertise with a new job board, answered honestly

9 minute read · Updated 2026-08-28

If you are reading this, you are probably one press away from posting an advert somewhere and you are not sure it should be here. Good. You should not spend money on a job board you have never heard of just because its website says nice things about itself.

So here is the argument in the only form that is any use to you: the objections, in the order people actually raise them, answered honestly. Where the honest answer is not in our favour, it says so.

1. "I have never heard of you"

True, and there is no clever answer to it. We are new. Every job board you have heard of was new once, and the ones worth using were worth using before anybody had heard of them.

What you can check instead of taking our word: we are a real UK company, HIRINGUK LTD, registered at Companies House with a number you can look up in thirty seconds. Our prices are published, not quoted. Our terms, our privacy notice and our contract are on the site in full, downloadable as PDFs, with version histories showing what changed and when. Most sites that want your money do not publish their contract before you buy.

The reasonable position is not to trust us. It is to risk the price of one advert and see what arrives.

2. "You will have fewer candidates than the big boards"

For the country as a whole, yes, and we are not going to pretend otherwise. The honest question is not who has the most CVs in the country. It is who puts your specific vacancy in front of the right people this month.

On a very large board your advert competes with tens of thousands of others, sinks in a day, and is then shown to whoever the algorithm decides, which you can pay to influence. Here your advert sits on a board where a warehouse role in Wigan is one of a manageable number of warehouse roles, appears on the pages for that town and that trade, and can be pushed to regional jobs groups for a few pounds. Fewer people see it. More of the right ones do.

If you are hiring twenty warehouse operatives across the country next week, use a big board as well. We would tell you that on the phone.

3. "I have wasted money on job adverts before"

Almost everybody who hires has. Usually on an advert that ran, produced nothing, and expired quietly while the platform waited for the renewal.

Ours is the same money at risk, with two differences. If your advert gets no applications, tell us and we rewrite it and run it again for another 30 days, free. And we will tell you honestly if the problem is the pay rather than the wording, which costs us the upsell and saves you the second disappointment. That is not generosity. An advert that fails is worth nothing to us either.

4. "It is cheap, so it must be low quality"

Fair suspicion. Here is where the price actually comes from.

We do not employ a sales team, so nobody has to ring you three times to justify a salary. We do not buy advertising traffic at auction. We do not have an office. The software was built once and runs itself: your advert goes live on payment, applications go straight to you, the invoice is issued automatically. There is one person to pay, and he still drives a lorry.

Low price on this site means low cost to run, not corners cut. The compliance work behind the site is heavier than on plenty of boards charging five times more, because getting data protection wrong is what actually kills a business like this.

5. "What if you go under and my advert disappears?"

A sensible question that nobody asks out loud. If we stopped trading tomorrow, you would have lost the price of one advert, not a subscription and not a contract, because there is no minimum term and nothing to cancel. Your applications are emailed to you as they arrive, so you already hold them: they are not locked in a dashboard you would lose access to. And your candidate data is not sitting in a database somebody could sell in an insolvency, because that database does not exist.

Compare that to the exposure of a twelve month contract with an annual fee paid up front.

6. "I would rather use an agency and pay only on success"

Sometimes you should, and we will say so. For a confidential search, a genuinely scarce skill or a role you have failed to fill twice, a good agency earns its fee.

For everything else, do the multiplication before you sign. Fifteen per cent of £30,000 is £4,500. Eighteen per cent of £45,000 is £8,100 plus VAT. That is the same money as advertising every vacancy you will have for several years. The real cost of hiring and how agency fees work set both routes out with the arithmetic, including the rebate periods that decide what happens when the person leaves in month three.

7. "I do not have time to write an advert"

Then send us the job title, the town, the pay and three bullet points about the work, and we will write it for you, at no charge, and send it back for your approval before it goes anywhere. That offer is not a promotion, it is just what happens when you email us.

If you would rather do it yourself, the form takes about four minutes and our guides on advert titles and putting the salary in cover most of what makes the difference.

8. "What happens to my candidates' data, and am I liable?"

You receive the application by email and in your dashboard: name, contact details, covering note and the CV file. From that moment you are an independent controller of your copy, which is the correct legal position and is spelled out in the terms of business rather than buried.

What you never receive is anything the candidate did not choose to send you, because there is no candidate database here to receive it from. We do not sell access to CVs, to you or to anybody. What we do ask of you is short and reasonable: use the application for that role, delete a downloaded CV within three months unless you have your own lawful basis, and do not add people to a marketing list. If that sounds like a lot of process for a job advert, it is the process that keeps both of us out of trouble.

9. "Nothing here is different from anywhere else"

Then the honest summary of the difference is this. We put people first. We do not grow this business by looking at profit. We grow it by looking after the people next to us, and those people grow the business.

In practice: candidates pay nothing and are never sold. Prices are published and identical for everybody, with no negotiated rate for whoever pushes hardest. A failing advert gets fixed for free. Adverts that charge a jobseeker a fee or hide the pay come down without a refund, which is revenue we deliberately refuse. And a person answers the email.

You cannot verify a philosophy from the outside. You can verify all four of those things in about five minutes on this site, before you spend anything.

What we would actually advise

Do not move all your hiring here on the strength of a web page. Take the next vacancy you would have advertised anyway, put it here for the price of one advert, and judge us on what lands in your inbox. Add the social share for a few pounds if the role is hard to fill. If it works, come back. If it does not, tell us why and we will fix the advert and run it again for nothing.

That is the whole pitch. Post a job, or look at the prices first, or email us and a person will answer.